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For a multinational company based in Geneva, we are offering a position as:
Consumer Intelligence Manager - Reduced Risk Products
For a 8-month contract, with a 100% workload.
Description du poste
This role is instrumental in driving consumer centricity and consumer knowledge across the business. The position is responsible for managing multiple research projects, leading and supporting the identification of the most relevant methodologies and ensuring full end-to-end project management. The objective is to build a deep understanding of consumers across RRP categories and to deliver timely, commercially relevant and actionable consumer and category insights.
The role also involves managing global research agencies to ensure seamless project execution, while continuously exploring and implementing innovative research methodologies to accelerate the delivery of consumer-led insights.
Consumer Insights Intelligence
- Deepen consumer understanding across categories and enhance capabilities to anticipate future behavioural changes.
World-Class Methodological Toolbox
- Contribute to the M&S growth agenda by delivering superior consumer insights in faster, deeper and more cost-efficient ways, through continuous assessment and evolution of the methodologies toolkit (e.g. co-creation, neuroscience, behavioural science, fast testing, observation-based research including ethnographic, immersive, in-the-moment and in-context approaches).
Project Management
- Demonstrate excellent project management, analytical, communication and presentation skills to ensure high-quality delivery of insights.
External Partnerships
- Effectively manage third-party suppliers , supervising the implementation of the most appropriate research methodologies and ensuring seamless project execution to deliver high-quality, reliable and actionable insights.
Internal Partnerships
- Successfully collaborate with M&S HQ functions and Regions/Markets, acting as a key Strategic Insights contact for selected stakeholders to steer communication and ensure alignment on information and project needs.
Profil attendu
- Bachelor's degree required; Master's degree or equivalent preferred.
- Minimum 5+ years of professional experience in Marketing and Marketing Research. FMCG marketing and RRP business knowledge required.
- Fluent in English with strong written and verbal communication skills.
- Strong research and analytical capabilities, with a robust commercial understanding and the ability to translate business questions into actionable recommendations and implications.
- Well-demonstrated interpersonal and intercultural skills, with the ability to operate smoothly across functions.
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